When you are in business it is very crucial to keep yourself updated with the latest trends and the likes of your customers. The continuous changing trends have proved to be a hindrance to many entrepreneurs and have forced them to identify opportunities and get the first-mover advantage. Business owners are trying to keep up with the changing glitz and glamour of the internet by updating their websites with the latest functionalities. There are millions of websites on the internet and WordPress is a hub to one-third of those websites and has to offer the most voguish technical features. If you want to build a new website or update the existing one you can avail of the best WordPress development services in the USA.
Here are some of the trendiest features WordPress offers which are going to shake up the internet in the near future.
Parallax Scrolling
Parallax scrolling creates an alluring illusion for the visitors by making the background image move slower in comparison to that of foreground image. This feature is ideal for the mobile friendly websites as Parallax Scrolling is at it’s best when viewed on a six inch screen. This feature can easily enhance your customer engagement by bringing traffic to your website. Though this feature has been around for a while its effects are still as new as the day it was first introduced.
Artificial Intelligence
Artificial intelligence is another feature which can contribute towards increasing your customer engagement. This feature provides round the clock assistance to its visitors and helps them navigate through the whole website without any hitches along the way. Artificial intelligence assesses a visitors previous searches on the website and notifies them on the updates. AI chatbots allows the customers to engage with your business directly. By personalizing the visit of a user to your website you enhance the experience of a customer and improve your brand image.
Drag and Drop Content as well as Themes
Though WordPress has an exclusive Content Management System and some of the best themes available out there, people are loving the idea of drag and drop. In the past year there has been an extensive use of drag and drop methods, people seemed to have said toodles to the sidebar layouts. Whether you are a developer or not this functionality will allow you to create your page with ease without using any codes.
Sticky Factor
Pop-ups and notifications have been very effective for user engagement but sometimes it can prove to be harmful for your business. These pop-ups are effective in a moderate number but lots of plug-ins can lead to irritation in the visitor. Numerous plug-ins will interrupt the research of your customers and they will leave the website annoyed to never come back. Sticky factor elements have been effectively trendy for the past year because they stick to the start and end of the page conveying the message clearly.
Responsiveness
Back in 2015 Google had updated the search engine stating that the mobile friendly websites will have the upperhand in the mobile based searches. This meant the websites which incorporated well with cell phones will have priority in the search results. This convinced the business owners to make their websites more responsive to get the high ranking in the search engine. This trend is going to last for a long time as most customers when looking to avail any products or services use mobile phones as their surf resource.
It is very important that you keep your e-commerce website updated because the traffic is always going to follow the trend. If your website has old and dingy features it will not leave an impressive brand image on the customers. To keep your website updated with the latest functionalities you can hire a professional WordPress development company.
